Pure Electric
"Enjoy the ride"
About PURE ELECTRIC
The brand emphasizes innovation, precision engineering, and rider experience, with products designed to be convenient, smooth, and powerful. Pure Electric has expanded its reach through online sales and partnerships with major retailers like Currys, Halfords, FNAC Darty, Argos, Evans, and Selfridges, operating in multiple countries.
Pure Electric is committed to making micromobility the future of urban travel, offering a range of models including the Pure Air, Pure Air Pro, Pure Advance, Pure Flex, and Pure x McLaren. The company continually invests in research and development to enhance its product lineup and improve the overall riding experience, positioning itself as a key player in the evolving electric transport sector.
PURE ELECTRIC Electric Scooters
Models in our database: 7. Select a model that interests you.
PURE ELECTRIC — Brand Details & Contact
Company information, contact details, social media, warranty and where to buy.
Company Information
- Official Name
- Pure Electric
- Parent Company
- PST Holdings Limited
- Founded
- 2018
- Founders
- Adam Norris
- Country of Origin
- United Kingdom
- Headquarters
- Unit 4 Axis, Hawkfield Business Park, Bristol, United Kingdom, BS14 0BY
- Employees
- 50-100
- Annual Revenue
- £18.2M (FY24)
Contact & Support
- help@pureelectric.com
- Support Ticket
- Open →
- Live Chat
- Open →
- Working Hours
- Mon-Fri 10:00-16:00
- Timezone
- Europe/London
Additional Contacts
Official Links
Companion App
Pure Electric App
Social Media
Warranty & Known Issues
Warranty Terms
Every new Pure Electric scooter comes with a 12-month warranty covering manufacturing defects and faults, automatically activated from the date of purchase. [cite: 5 in previous search] Outlet scooters (refurbished) have a 6-month warranty, while reboxed models have 12 months. [cite: 5 in previous search] The warranty excludes normal wear and tear, surface or cosmetic damage, misuse, handling contrary to the user manual, crash-related damage, and modifications with non-official parts or by unqualified individuals. [cite: 5, 21 in previous search] Consumable items like tires, inner tubes, brake cables, brake pads, grips, and rubber footpads are typically not covered. [cite: 21 in previous search] The warranty can be transferred to a new owner with proof of purchase. [cite: 21 in previous search] Some regions or specific parts may have different warranty durations, for example, 2 years for the main body (frame, motor, controller, dashboard) of new models in Australia, and 6 months for accessories. [cite: 10 in previous search]
Known Issues
Users have reported ambiguous feedback regarding product quality, with some experiencing faulty or damaged products. [cite: 16 in previous search] Customer service interactions have also been described as ambiguous, with some reporting significant delays in response times. [cite: 16 in previous search] Specific product issues mentioned include punctures, battery life inconsistencies, and occasional firmware update problems. [cite: 23, 35 in previous search] Some users have also noted the single thumb-shift brake and potential motor whining as minor drawbacks. [cite: 34 in previous search]
Where to Buy
Service Centers
Competitor Brands
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